Australians are increasingly demanding their superannuation funds and investments to be aligned with their values, according to the latest report by the Responsible Investment Association Australasia (RIAA), “From Values to Riches 2024: Charting consumer demand for responsible investing in Australia.”
The biennial study reveals a significant shift in consumer sentiment towards responsible investing. Key findings include:
• 88% of Australians expect their investments to be responsible and ethical, a demand that continues to grow from 83% in 2022.
• 65% would invest more if their money actively contributed to a better world.
• Greenwashing concerns are on the rise, with 78% of Australians expressing wariness, up from 72% in 2022. However, 79% would be more likely to invest in products verified as responsible by an independent source.
“It’s fantastic to see Australians demanding more from their investments,” said Estelle Parker, Co-CEO at RIAA.
“They want their money to work for them, deliver good returns, and also make a positive difference. Australians are increasingly concerned about greenwashing, and rightfully so. This highlights the need for robust verification processes. This study shows Australians are attuned to the important role independent verification plays in helping ensure investments truly align with responsible practices, allowing investors to make informed choices and contribute to a sustainable future.”