Baillie Gifford’s belief is that sustained growth in company profits leads to higher share prices over time. Their rigorous process of fundamental analysis and proprietary research, combined with a depth of expertise, are core to a successful, long-term, bottom-up investment approach. The Baillie Gifford team are, in their words, ‘curious about the world’. They believe that the best investment ideas spring from thinking about future possibilities, not short-term probabilities. Their research process seeks to understand new technologies and the nature of disruption, an approach that sees them spending more time talking to academics and scientists than to brokers and analysts.